A local auto dealer in a top 10 DMA was facing increased competition within the marketplace and needed a differentiated marketing strategy to separate them from the crowd. In order to satisfy the OEM marketing requirements, they had to show the attribution of sales associated with marketing efforts to prove out their ROI.
Proven Performance Media partnered with the local newspaper to develop a print media campaign that would link sales activity by the dealer with the advertising campaign run in the market.
The dealer saw a 24% lift in overall sales volume, as well as a 24% lift in sales activity with the local newspaper subscriber population during the same time period. The dealer’s overall market share grew from 15% to 17% during the time measured.