A regional client in the medical products industry was looking for marketing performance that they could prove. They have several retail locations and wanted a consistent marketing message that was customized for each retail outlet.
Proven Performance Media worked with the client to provide them a unified print and digital marketing approach in 4 top 50 markets. We then focused on specific underperforming locations and adjusted our marketing efforts to focus on driving leads to those locations.
The client received over 200 inbound calls per month in each market, providing them new sales opportunities that they could validate and grade the performance of their team. The transparency of the process also allowed the client to evaluate their sales process and identify areas for conversion optimization.