Lead Conversion During CV-19
By Richard Jones, President
Proven Performance Media
In crisis there are great opportunities for learning and discovery. One observation I find most intriguing is our collective ability to adapt and do so quickly.
Here are a few:
Leveraging Technology: In the
past few weeks, we saw clients use technology to engage end customers, tools like video conferencing, signing documents online, and engaging clients without being physically in the same room!
Highly Engaged Audiences: Communities
are highly engaged in their local media outlets. Our newspaper partners are seeing increases in subscriptions, site visits, and newsletter opens. To those who are considering advertising – get your message right and get in front of these readers today!
Higher Conversion: Our newspaper
campaigns are still driving leads, and while the numbers have changed, many of our advertising clients who have stayed the course are seeing higher sales conversions, some nearly hitting their sales targets set prior to CV-19! The market size may be smaller,
so make sure you’re getting a larger market share.
Create Awareness: Whether you’re
sharing your new hours, safety precautions, special financing, or how your giving back to the community, make sure your customers and prospective clients know you’re open for business. Get your message right and noticed!
Making a Difference: Across
the nation, our media partners are stepping up in a big way to help. One that’s close to home for PPM (Dallas) is our partner The Dallas Morning News whose community commitment helped them to develop an awareness campaign for all area restaurants telling readers
who is open for takeout and delivery. These listings are free, and they are promoting so all open restaurants can be included – no fee or hidden agenda. Well Done!!