Case Study Details

Challenge

A local law firm was looking for a way to drive consistent appointments each month. Due to the natural resource constraints of the business, they could only book a limited number of appointments each month. Therefore they needed to be able to track and measure each opportunity provided so that they could train their staff on booking quality appointments.

Solution

Proven Performance Media worked with the client to provide them a media solution with the leading local media partner focusing on specific calls to action that were designed to drive the desired result for the client.

Results

The client received about 24 inbound valid service appointment opportunities per month. The transparency of the process also allowed the client to evaluate their sales process and identify areas for conversion optimization.